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Brand protection is essential for keeping your company’s identity, reputation, and assets safe. By identifying and working with key stakeholders, businesses can develop effective brand protection strategies that are aligned with their overall goals and ensure long-term success.

Intellectual property theft is a pervasive threat to technology companies and strong IP protections are essential to mitigate risk. Protecting IP is not only crucial for safeguarding a company’s innovations but also for maintaining a competitive advantage in the market.

Dilworth IP is excited to announce that trademark attorney Julie Tolek will join the intellectual property conference, IPWatchdog LIVE 2023, as moderator of the breakout session titled “The Infringing Underbelly of AI: Is Resistance Futile?” The conference, hosted by IPWatchdog, will be held September 17-19 in Herndon, VA.

As in-house IP counsel, your expertise is essential in fostering intellectual property awareness within your R&D team. By promoting regular, interactive IP education discussions around a variety of targeted topics, you can strengthen your company’s IP strategy and help to safeguard its valuable intangible assets at the wellspring of innovation.

As the legal officers for innovation companies, understanding IP as a primary value driver and embracing a strategic approach to your clients’ IP becomes essential to their viability and success.

A robust brand protection strategy hinges on the critical role of well-executed risk assessments. By looking inward at your brand’s strengths and weaknesses with a thorough SWOT analysis, and looking externally at the competitive landscape, you will gain a well-rounded view of what challenges your brand faces to help ensure its enduring success.

A strong relationship between your IP counsel and your technical team goes a long way to building and protecting your company’s intellectual property. By demonstrating their technical expertise, facilitating spontaneous discussions, and finding opportunities to learn and teach, IP counsel can become honorary members of the technical team and drivers of IP awareness throughout the organization.

When it comes to your company’s most valuable asset – its brand and reputation – a strategic plan of protection must be put into place using the right building blocks. Whether creating a new brand from scratch, rebranding, or building off decades of reputation, these initial five critical considerations will provide you solid footing to begin your brand protection journey.

Drive new revenue and strengthen your market position by engaging your IP counsel to develop a comprehensive strategy to leverage the valuable assets in your IP portfolio.

Having an IP legal counsel on your side can be invaluable when it comes to leveraging and monetizing your company’s IP portfolio.