Author: Dilworth IP

Critical Considerations When Developing Your Brand Protection Strategy: Conducting A Thorough Risk Assessment

A robust brand protection strategy hinges on the critical role of well-executed risk assessments. By looking inward at your brand’s strengths and weaknesses with a thorough SWOT analysis, and looking externally at the competitive landscape, you will gain a well-rounded view of what challenges your brand faces to help ensure its enduring success.

5 Most Critical Considerations When Developing Your Brand Protection Strategy

When it comes to your company’s most valuable asset – its brand and reputation – a strategic plan of protection must be put into place using the right building blocks. Whether creating a new brand from scratch, rebranding, or building off decades of reputation, these initial five critical considerations will provide you solid footing to begin your brand protection journey.

Dilworth IP Welcomes Michael Kinney and Robert Crawford from MKG to the Team

“The Dilworth IP team is growing! We are excited to announce that Michael K. Kinney of MKG, LLC has decided to join his practice to Dilworth IP as Partner. Mike will be joined by Robert D. Crawford, also of MKG, as Senior Associate. Together, they bring decades of experience serving their clients in a diversity of intellectual property matters, helping companies meet their IP goals across the innovation business spectrum in industries ranging from semiconductor manufacturing to energy, medical, and defense.”